About Us
Tigre Creative is a strategic brand building firm specializing in better-for-you and consumer packaged goods brands. We combine deep category expertise, strategic thinking, and world-class creative talent to help brands grow, evolve, and lead within their categories.
Every engagement begins with a thoughtful exploration of the business, consumer, category, and opportunity. Guided by purpose, fueled by passion, and grounded in strategy, we create distinctive brand worlds through visual identity, packaging design, innovation, and brand experiences that deepen consumer connection, build brand value, and drive long-term growth.
Tigre Creative is founded and led by Tammy Vaserstein, Chief Creative Officer
Tammy Vaserstein is the founder and Chief Creative Officer of Tigre Creative, guiding the firm's strategic vision. Her expertise spans visual identity, packaging design, innovation, product development, and brand experience across better-for-you, FMCG, and consumer packaged goods categories.
Throughout her career, Tammy has partnered with leading global and emerging brands including Smartwater, Honest Tea (The Coca-Cola Company), Celsius, Vita Coco, Super Coffee, Ocean Spray, KIND, Unilever, Colgate-Palmolive, Orgain, Great HealthWorks, and many others. Her expertise spans health & wellness, food & beverage, alcoholic beverages, home care, beauty, fragrance, and consumer packaged goods.
Tammy is a graduate of the prestigious AIGA / Harvard Business School Design Leaders executive education program and has received numerous industry recognitions, including Graphic Design USA's Designer to Watch award. Through Tigre Creative, she continues to help brands uncover growth opportunities, strengthen consumer relevance, and build distinctive brand worlds that drive long-term growth.